Ricardo Lino's Wheel Addiction

Today, we're going to talk about Ricardo Lino and his social powerhouse of how-to's, reviews, general advice and rollerblading advocacy.  He's a self-promoted "wheel addict" and he owns a skate shop.  Let's take a look at his Youtube, Instagram and Facebook.

Let's take a look at his biggest draw card first his youtube page. He has over 50k subscribers and over 7 million views. Of course, his content of product reviews, how-to videos and much more is great, but what really sets him apart is his charisma in front of the camera. Most youtubers, will just plainly ask you to like and subscribe, but Lino goes even further and asks you that if you don't like the video and click the thumbs down, feel free to make a comment and tell me why. I found this to be a refreshing and honest approach to Vlogging.

While his youtube content is stellar I found his Facebook content to basically just be one big advertisement for his products, which is fine if that's what you are looking for.  There was not too much else of use here.

Finally his Instagram page, was also very good. I believe he keeps this up a bit more than his Facebook simply because this is where all the bladers are always posting clips.  There has always been a community of videographers supporting rollerblading and in these times, all the cool new videos have moved to Instagram. With it's one minute limit if you want to be in the scroll, it forces skaters to cut the fat and really get to the good stuff. Lino does a nice job of mixing his video and photo work here. It's definitely worth a scroll.

Let's go through a list of "shoulds" for all how to inline skate social media websites/conglomerates and see if Lino stacks up to the ideal.

1. How-to Videos ✓
2. Product Reviews ✓
3. Informational videos ✓
4. Product Links ✓
5. Cool skate videos from the street ✓
6. Cool Photos from the street ✓
7. Product Links  ✓
8. Diagrams and descriptions of skate tricks X
9. Professional-grade well-developed video content ✓
10. A fun, charismatic host/hostess for the content ✓

SCORE 9/10 

Overall, it's easy to see why Lino is so popular on social media. By far his best content is on Youtube as he brings his experience, education and personality to the forefront. His videos are informative, interesting and definitely worth a watch. Although he doesn't have trick descriptions or diagrams such as Riders.co or Book of Grinds, he still has a ton of great how-to content. Check him out for all your Powerblading needs.  See you again soon!